Landing page designed by Megan Atwater
In honor of Mental Health Awareness Month, BetterHelp collaborated with NFL legend and mental health advocate Tom Brady to amplify the importance of mental health and the transformative benefits of therapy.
Tom Brady
* BetterHelp *
Tom Brady * BetterHelp *
“I’ve been in therapy for 25 years and counting”
The driving creative content for this high-profile campaign revolved around a 35-minute interview between Tom Brady and our Head of Clinical Operations to follow the story of Tom’s journey with mental health. I contributed to the campaign by editing a collaborative Instagram post with Tom Brady and crafting a series of dynamic paid social ads derived from the interview, strategically tailored for Meta, TikTok, and YouTube. Additionally, I designed a dedicated landing page that offered new users an exclusive month of free therapy.
As the lead designer and editor for this flagship initiative, I spearheaded the creative execution across multiple platforms.
Below are the custom video cuts of carefully crafted narrative I curated from our interview with Tom Brady. I designed these ads to highlight the most powerful and relatable moments from his mental health journey. These ads were strategically optimized for Meta, TikTok, and YouTube, tailored to engage diverse audiences and spark meaningful conversations. By showcasing Tom Brady’s down-to-earth reflections on his mental health journey alongside his image as a “strong hero figure,” the campaign aimed to break down mental health stigmas and resonate deeply during Mental Health Awareness Month.