What is Dining Out For Life? 
Dining Out For Life® is an annual fundraising event involving the generous participation of volunteers, corporate sponsors and restaurants. Restaurants donate a generous percent of their sales to a local HIV service organization (Project Open Hand in this case), and the local HIV service organization fills participating restaurants with diners.

What was my role in this project? 
As the graphic designer for Project Open Hand, my role was to design all necessary printed and digital collateral to promote this event. Collateral included posters, postcards, billboard design, informational table tents for restaurant tables, social media posts, logo design, newspaper ads and postcards.
1. Beginning stages of the design process
Project Open Hand partnered with Dining Out For Life to hold our fundraiser in the East Bay area. Dining Out For Life already has a branding guideline, however, there was no logo specific to Dining Out For Life East Bay. Pictured below are the several variations of DOFL-EB logos I designed to be used throughout all design materials. 
2. Visiting restaurants for promotional videos
As it was our first year hosting Dining Out For Life in the East Bay, marketing was a must. I participated in visiting restaurant partners to film testimonials to market the event. Below is an example video I edited with an animated logo introduction I created as a promotional piece for the event. As part of the marketing, I painted body-sized utensils with DOFL colors (shown at the end of the video).
3. Mocking up promotional print materials
Pictured below are my first iterations of the printed collateral. ​​​​​​​
4. Final Designs
Bus Ad Designed by Graphic Design Intern Tiffany Zhu
Bus Ad Designed by Graphic Design Intern Tiffany Zhu
Oakland Billboard Ad - designed by me
Oakland Billboard Ad - designed by me
Dining Out For Life branded table tent and stickers at Cali Ali, Oakland
Dining Out For Life branded table tent and stickers at Cali Ali, Oakland
Dining Out For Life poster in the window of Up 2 U Thai Eatery in Alameda - designed by me
Dining Out For Life poster in the window of Up 2 U Thai Eatery in Alameda - designed by me
Dining Out For Life branded utensils at Carbona Pizza! Oakland - painted by me
Dining Out For Life branded utensils at Carbona Pizza! Oakland - painted by me
Dining Out For Life Ad in Bay Area Reporter Newspaper - designed by intern Tiffany Zhu
Dining Out For Life Ad in Bay Area Reporter Newspaper - designed by intern Tiffany Zhu
Dining Out For Life Ad in San Francisco Bay Times Newspaper - designed by me
Dining Out For Life Ad in San Francisco Bay Times Newspaper - designed by me
Dining Out For Life table tent at Le Bateau Ivre, Berkeley- designed by me
Dining Out For Life table tent at Le Bateau Ivre, Berkeley- designed by me
Dining Out For Life poster on the door of Passione Emporio - designed by me
Dining Out For Life poster on the door of Passione Emporio - designed by me
Dining Out For Life table tent at Passione Emporio - designed by me
Dining Out For Life table tent at Passione Emporio - designed by me
Dining Out For Life Poster at Nuttin Butter Cookies, Oakland - designed by me
Dining Out For Life Poster at Nuttin Butter Cookies, Oakland - designed by me
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